I've read that Bang Olufsen has decided to use AVR32 on some of it's audio products ( it was a good decision choosing AVR32 :) ):
"... We are excited to collaborate with Atmel to bring high-quality amplifier capabilities to their popular 32-bit AVR based audio platform," said Mads Emil Solgaard, technology marketing manager, Bang & Olufsen ICEpower. "The digital audio market is constantly evolving and developers need high-quality, ready-to-run reference designs that allow them to hit the narrow market windows."
The complete digital audio playback platform enables a user to access digital audio files from an SD card, USB mass storage device or from a host USB device such as a computer. The kit can easily be extended to connect to media player docking ports as well as Bluetooth or WiFi connections. The audio files can be compressed using the most proliferated compression algorithms such as AAC, MP3 or WMA. ..."
More info here...